Nat Sherman A Family Tradition

 

 

 

Photo by Hector Gabino at Nat Sherman New York

At the start of the decade, Nat Sherman established the predecessor corporation of Nat Sherman, Inc. with Charles Baer, owner of the Epoca Cigar Factory. Their first venture was a retail tobacco store at 1400 Broadway in the heart of New York City's garment center. 

 

Nat bought out Baer shortly thereafter, and the company has been in family hands ever since. By the middle of the decade, Nat Sherman was a high-profile hangout for the three primary consumers of premium cigars: fashion executives, show business types, and gangsters. For this last class of customer, the store was neutral territory where competing factions were actually friendly, using the cigar as a sort of social lubricant.

As the 1930s came to an end, and war started in Europe, Nat Sherman introduced the first line of cigars bearing his own name.

Produced in Tampa, which was then the cigar capital of the world, there is little known of these first "private label" cigars, other than the fact that they were rolled with Cuban and American tobacco.  

Trying a great cigar, Timeless Collection #660  Photo by Hector Gabino